summary of Sorority Girls can Change the World
No one knows where or why, but around 2013, sorority girls decided they liked Comfort Colors oversized tees. Almost overnight, sales of Comfort Colors exploded in popularity. I received updates on a weekly basis notifying us of stock shortages as Comfort Colors scrambled to keep up with demand. Annual sales of Comfort Colors tees skyrocketed from $10 million to $100 million dollars!
The crazy thing is the sudden peak in demand was not due to any additional marketing or celebrity endorsement. Sorority girls simply decided they were cool..and there was no stopping the multi-million dollar train. The same thing happened with aviator sunglasses, yoga pants, and whatever the fascination is with pineapples. Seriously….what’s with the pineapples?
More than just T-shirts
Imagine this power of influence over the dating world. What if the most incredible women on the planet raised the bar, stopped making excuses for the guy who doesn’t know how to hold her heart.
What if sorority women drew a line in the sand with unshakable standards in the guys they date.
What if these influencers and trendsetters decided to create socials that served their community. I argue every community with a Greek life system should have top notch children’s programs, cleaner streets and elderly homes with tons of visitors. This 100 million dollar power of influence can do so much more than making pineapples cool. It could change the culture of dating, the ideas of serving the city, and invite Jesus to back into each chapter as was the dream of all our founding sisters.