Why I believe sorority girls can change the world
15 years of Marketing experience has given me a front-row seat to the extraordinary power of influence from sorority women.
In 2015 comfort colors brand T-shirts hit record sales and turned the T-shirt industry on its side when everyone turned to ask, “What the heck is going on with comfort colors?”
At the time it was a 30-year-old company, who didn’t launch a single new product, no new marketing, no celebrity endorsement, not even a viral post. In fact, their CEO was in declining health and passed away shortly after this explosion. HOWEVER, this is the same year sorority girls decided they liked the comfort colors tees and the brand exploded. In fact, comfort colors grew so big and so fast they literally couldn’t keep up with demand. They sold the brand to the largest T-shirt distributor on the planet for a price tag of, (I hope you are sitting down for this) ONE HUNDRED MILLION DOLLARS. Ten times their previous net worth.
I met some of the team behind the scenes at comfort colors and they agree, Sorority Girls can Change the World.
Sorority girls have brought new life back to Birkenstocks, black-rimmed glasses, yoga pants and even taking pictures with a pineapple. No seriously, it’s a thing. Sorority girls thought it was a cute idea and now the high school girls are doing it too. It’s all over Pinterest and no one even asks why. Sorority girls decided it was cool and therefore it was
Sorority girls don’t realize it but they are leaders in their generation simply because of their power of influence. I have had conversations with trade publication editors whose job is literally to define “what is cool?” In their words, “Sorority women’s reputation as influencers and ability to mainstream trends on college campuses has helped many clothing, make-up, and technology brands go from virtual unknowns to status symbols seemingly overnight.”
This phenomenal power of influence got me thinking, “What if sorority women channeled their power over trends for something more significant? What if they used this incredible leadership potential to show the world something amazing….even more amazing that taking pictures with pineapples (I know right!)”
What if philanthropy was a bigger deal?
Yes, I know Greek life supports philanthropy and does some amazing things BUT…
TAKE A DEEP BREATH
Philanthropy was more important than socials???!! Or better yet, what if philanthropy was the social?
What if 150 girls partnered with a fraternity (which is what they often do at socials). And brought that man (and woman) power to habitat for humanity or any other local organization changing the community. What if all 300 guys and girls saved the $5 they would normally spend on just 1 drink and donated it to said organization. That’s $1,500! That could go a long way for a non-profit.
They could even do something as simple as going to the darkest part of the city and painting over graffiti. picking up trash, and sitting with the elderly and helping in a children’s home. No appointment needed. I’ve done it before and the response is overwhelmingly positive from the community.
Let me ask a hard question if you lost your charter tomorrow, who in the city would miss you most? The bars who serve Tequila Tuesday? Or the local non-profits because they value your partnership? What has a greater impact? What will you remember when you are 30?
Hint You definitely won’t remember Tequila Tuesday.
What if sorority girls decided they wanted to buy Fair trade?
With every purchase from a fair trade organization, you are freeing slaves, ending poverty, and stopping forced prostitution. Literally changing the world by buying earrings.
Imagine if your MEVP bought gifts from a fair trade organization for all your new members?
For easy numbers let’s say your chapter bought 50 bracelets from a company like Trades of Hope, then the sorority house beside you did the same, and the chapter down the street as well. Maybe the college in the next town over caught on and had 3-4 chapters buy 50 bracelets as well. What if you had the same impact on a fair trade company as you did with comfort colors? Friends, you could flip the economic model of some third world countries!
YOU COULD CHANGE THE WORLD
The final most important power of influence I see in sorority girls is choosing who they date
Imagine a world where women decided their hearts were worth romancing. Realizing they were daughters of the one true King making them royalty and to be treated as such. Imagine a world where the women decided their bodies were sacred and meant to be treasured.
From the Good Man project, author Dave Booda says it this way:
Ladies, if you really want men to step up and become the real men you talk about, you must demand it. I’m not saying ask for it, I’m not saying hope for it, I’m saying demand it. What does that mean? It means you don’t settle for anything less. It means if you aren’t satisfied, you walk away. Men will rise up and meet your challenge, I promise, it’s what we do best. We love challenges. We love it when women make us step up and work.
Men are hard-wired to work, we just have to expect no less of them!
If you’re afraid this will leave you alone. First of all look in the mirror…you’re gorgeous. Second look at your birthday, your still a baby. And third look at your heavenly father. Don’t you think the desires of your heart are fully known? Don’t you think your good and loving father wants better for you than a guy who pushes your limits physically and makes you worry if he is true to only you? He’s got this I promise.
In closing remember this:
- Your dollars matter. As a large group, you make large purchases. You can EASILY set an impact with your dollars. Take a look at what your supporting, from the entertainment to the T-shirts. What could you change with your spending power?
- What would your campus and community miss if your sorority didn’t exist? What legacy can you leave behind?
- What message are you telling guys by the standards you set? Are you worth more than what you are accepting? If you want to talk more about this subject Here is another blog post I did on the subject. Read this.
I know it’s hard to see past the boys and the parties but I’ve never been more convinced sorority women are the change our world longs to see.
Let it be recorded in the history books that the young people of this generation rose up and lived for more than just another heartbreak and hangover, they change the world. -Katie Bulmer