I’m often asked, “Tell me about your book”
So here ya go:
When I was in college I was certain I found all life had to offer with the cutest boyfriend, the best friends, an adorable outfit, and a solo cup of hunch punch in hand. But when the makeup came off, the drunken buzz turned into a terrible headache, and the guy that promised forever never called again, I started to wonder if there was more to life than cute shoes and jello shots.
Jesus turned my life upside my senior year, introduced me to a husband who loves me unconditionally every day, but I was still completely clueless to any type “world changing potential.”
With a bachelor’s in marketing under my belt, I began working in advertising. Over the past 15 years, I have worked in print, radio, television, and promotional marketing. Currently, in the T-shirt industry, I noticed a phenomenon that started with comfort color T-shirt brand which opened my eyes to the incredible power of influence born on Greek row.
No one knows where or why, but around 2013, sorority girls decided they liked Comfort Colors oversized tees. Almost overnight, sales of Comfort Colors exploded in popularity. I received updates on a weekly basis notifying us of stock shortages as Comfort Colors scrambled to keep up with demand. Annual sales of Comfort Colors tees skyrocketed from $10 million to $100 million dollars!
The crazy thing is the sudden peak in demand was not due to any additional marketing or celebrity endorsement. Sorority girls simply decided they were cool..and there was no stopping the multi-million dollar train. The same thing happened with aviator sunglasses, yoga pants, and whatever the fascination is with pineapples. Seriously….what’s with the pineapples?
When sorority girls decide they like something marketers and advertisers can take the day off because these girls just made a million dollar phenomenon.
More than just T-shirts
Imagine this power of influence over the dating world. What if the most incredible women on the planet raised the bar, stopped making excuses for the guy who doesn’t know how to hold her heart.
What if sorority women drew a line in the sand with unshakable standards in the guys they date.
What if these influencers and trendsetters decided to create socials that served their community. I argue every community with a Greek life system should have top notch children’s programs, cleaner streets and elderly homes with tons of visitors. This 100 million dollar power of influence can do so much more than making pineapples cool. It could change the culture of dating, the ideas of serving the city, and invite Jesus to back into each chapter as was the dream of all our founding sisters.
All I am saying is…IT COULD CHANGE THE WORLD.
Here is what the girls are saying:
“I just finished reading this book and it was so great! Easy read because it keeps you wanting to read more. I would recommend for anyone who feels like they need to take a step back and look at life in a different way. The questions at the end of each chapter is such a great thing for you to keep you on track on how you should evaluate your life!! Love love love this book!!!” -Alpha Delta Pi
“I just wanted to thank you for inspiring me to go forward with a health campaign I’ve had in my head for a while. Your book changed my outlook and because of that I now have a charity in progress!”-DeltaPhiEpsilon
Personally, this has become one of my favorite books of all time. A lot of the issues that Bulmer addresses, I have faced in my life. I have faced the struggle of constantly chasing after boys but getting nowhere. I have struggled with toxic people and losing my identity ad who I truly was. But most of all, I struggled with my connection with God and I felt like God would always forgive me and I would put him in the corner and forget about him until I needed him. I believe that this book is just the pep-talk that every college girl needs to hear. -AlphaChiDelta
This book truly makes you realize the great impact that the Greek community can (and should) make. It inspires the reader to take a leap of faith and not to try to fit into any mold. Katie’s testimony is so relatable and opened my eyes to things I had been missing. College girls must read this book!! -KappaKappaGamma
Also, I am booking trips to come speak to chapters all over the US in the fall. If your chapter needs to hear about their world-changing potential here is my speaker’s link